General Director

Are you someone who keeps a clear overview of ongoing processes, with business acumen and analytical skills to make the right decisions at the right time? Do you know how to connect with people at all levels of an organization? Then read on about the role of General Director at Nurme Turvas and AS Torf in Estonia!

Your role

In this position, you take on a broad and central role within Nurme Turvas and AS Torf, while also connecting with four other companies in the group: Nevema, Freepeat, MeeGaa Substrates, and Lensli Substrates. Together with the owner, you manage operations, sales, procurement, permits & contracts, and guide the integration of Nurme Turvas into the broader group strategy.

Operational management (≈ 50%)

Half of your time is devoted to running and coordinating operations. You are the one who:

• Oversees technical operations, office activities, finance, the packaging line, and transport
• Manages the peat harvesting process, ensuring that timing and quality align with changing weather conditions and logistics
• Handles permits and contracts, making sure all regulatory requirements are secured efficiently
• Stays in close contact with the owner to share insights and data on extraction, transport, and day-to-day decisions
• Creates clear reports and summaries that support fact-based decision-making and transparency
• Keeps a forward-looking perspective, applying modern communication trends to ensure effective coordination and engagement

Sales and procurement (≈ 30%)

Another large part of your role revolves around sales growth and supplier management. You are the person who:

• Builds new markets and attracts new customers, complementing the work of a colleague who maintains strong relationships with major international clients
• Expands the customer base with smaller international clients through market analysis and strategic sales initiatives
• Represents the companies at trade fairs, visits clients at home and abroad, and gives presentations that highlight the unique value of Nurme Turvas and AS Torf
• Strengthens relationships with existing suppliers while identifying new partners in raw materials, machinery, and transport
• Negotiates contracts and terms, always aiming for better quality, efficiency, and cost-effectiveness
• Spots both local and global trends and challenges in the market, ensuring the companies stay ahead and adapt strategically

Organizational improvement and innovation (≈ 20%)

The rest of your focus lies on driving improvements and new ideas across the organization. You:

• Introduce smarter processes and redefine roles where needed
• Upgrade technologies and implement software that makes reporting and decision-making easier
• Explore innovative ways to create added value, such as mixing peat with other raw materials directly on site
• Guide the integration of Nurme Turvas within the larger group, making sure operations and strategy align seamlessly
• Keep an eye on efficiency, making sure the organization continues to evolve and grow

Work setting

The peat harvesting area stretches across roughly 3000 football fields in the remote parts of Estonia.

Your week is split between AS Torf (one day) and Nurme Turvas (the rest). Much of your time is spent out in the field – driving across vast peatlands, checking operations, talking with foremen, or reviewing progress in the packaging facility. Daily contact with the team, both face-to-face and by phone, keeps everything running smoothly.

You work side by side with the owner of Nurme Turvas and AS Torf in Estonia. Together with a team of loyal, hardworking, and independent colleagues who take pride in their craft, you keep the business moving forward. During harvest season (around four months each year), the days are long and intense. Outside of that season, the focus shifts to preparing and maintaining the land, including clearing new peatlands for future use.

Location: Pärnu (Estonia)

Nurme Turvas, located in Pärnu, Estonia, is a Dutch – Estonian company and one of the largest peat producers in the Baltic. The company operates from its central site in the village of Nurme, Tori municipality, surrounded by rich peatlands.

Its on-site packaging and processing facility is equipped with screening, mixing, and baling machinery, along with its own laboratory. This ensures the production of consistent, high-quality growing media tailored to customer needs.

AS Torf is a peat extraction site located in Lihula and operates with a small team of around 20 employees. Both AS Torf and Nurme Turvas are part of the Nevema BV group in the Netherlands, where each sister company focuses on a different aspect of peat processing.